I'm a London-based creative strategist and sustainability consultant with over 15 years of experience in business, marketing, communications and entrepreneurship. My work brings together creative thinking, storytelling and commercial strategy, driven by a belief in the power of creativity to challenge conventional thinking, influence culture and reshape how we think, create and consume.

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After leaving the corporate world, my work has increasingly focused on the intersection of creativity, business and sustainability. In 2019, I co-founded Fashion Action, a campaigning group advocating for a more ethical and environmentally responsible fashion industry.

 

In 2020, I went on to co-found Alterist, an upcycled fashion marketplace and London Fields-based concept store dedicated to reducing textile waste. Since its launch, it's been backed by Innovate UK, the Department for Business and Trade and What Design Can Do; collaborated with brands and organisations including Selfridges, London Marathon Events and Byredo; and been featured in publications such as DAZED, Vogue and The Times.

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Having worked across both the creative and commercial sectors, I bring a perspective shaped by an understanding of business, culture and the power of ideas. My ambition is to use creativity not simply as a tool for communication, but as a catalyst for cultural, social and systemic change.