Selfridges: Pop Up & Live Upcycling Studio
Alterist
Produced and managed a pop-up and live upcycling activation on the Selfridges shop floor, sourcing designers and coordinating the event.
London Marathon Events: Collaborations and Activations
Alterist
Developed and delivered multiple upcycling initiatives, including transforming pre-loved Big Half running shirts designed by ASRA Club into hijabs and bags, trialling upcycled denim patches as alternatives to medals, and running live T-shirt customisation activations for runners.
Making Is Hot: A Campaign Celebrating Makers
Alterist
A creative campaign celebrating the designers behind upcycled fashion and challenging perceptions of sustainability. Worked on production, script development and PR, securing a feature in DAZED.
Byredo: Launching Blanche With Upcycling Workshops
Alterist
Developed and delivered a series of upcycling workshops at Byredo's Soho store to celebrate the launch of Blanche, bringing together designers and customers through creative customisation.
Panel Talk: Is the Future of Fashion Upcycled?
Alterist
Organised and spoke on a panel bringing together industry pioneers including Orsola de Castro, Stuart Trevor and Gemma Metherington to explore upcycling's potential to transform the fashion industry.
Campaigns & Activism
Fashion Action
Co-founded a sustainable fashion campaigning group, developing campaigns, organising events and raising awareness of the fashion industry's environmental and social impact. With work featured in the Financial Times, Evening Standard and DAZED.
Grant Funding & Awards
Alterist
Led funding and award applications for Alterist, securing grants from Innovate UK, Hackney Council, Startup Bootcamp and Startup Discovery School, as well as winning What Design Can Do's 2023 Circular Design Award.
Email Marketing & Account Management
Flowly & Inevitable Marketing
Developed email marketing strategies, campaigns and automated customer journeys for a range of brands, combining copywriting, audience insights and account management.
SEO Strategy & Content
Nuoptima
Developed SEO-led content for e-commerce brands, contributing to a 5,107% increase in organic traffic and 9,109% increase in conversions for Bleuet, alongside significant traffic and revenue growth for Hidden Botanics.
SEO, Website Design & Development
Freelance
Designed and developed websites for clients including DocSupport, Glasgow Ear Clinic, 3HO, The European Yoga Festival, Tribu, Space for the Soul and Surgia Medical, covering SEO, website structure, design, content and user experience.